The Canon X Mark I series Launches the Company in New Directions
Matt Ho — July 28, 2011 — Art & Design
References: usanon & techcrunch
Canon is well-known in the world of photography and digital imaging, and with the Canon X Mark I series, one can tell that the company is branching out.
The Canon X Mark I series reveal two new products that deviates from the usual cameras and printers they're known for. Instead, the company is providing laptop keyboard attachments that may prove to be useful in the office environment. The first is a mouse that incorporates laser mouse technology, a keypad and a 10-digit calculator. The second is the same as the former, only it doesn't function as a PC navigator. The whole idea of the X Mark I series is to bring the office worker a new range of desktop accessories that improves efficiency, conserves space and is convenient. With the direction that Canon is going, I'd say they'll break into this market just fine.
The Canon X Mark I series reveal two new products that deviates from the usual cameras and printers they're known for. Instead, the company is providing laptop keyboard attachments that may prove to be useful in the office environment. The first is a mouse that incorporates laser mouse technology, a keypad and a 10-digit calculator. The second is the same as the former, only it doesn't function as a PC navigator. The whole idea of the X Mark I series is to bring the office worker a new range of desktop accessories that improves efficiency, conserves space and is convenient. With the direction that Canon is going, I'd say they'll break into this market just fine.
Trend Themes
1. Office Efficiency Accessories - Canon X Mark I series introduces keyboard attachments that improve efficiency, conserve space, and convenience in the office environment.
2. Multi-functional Mouse Technology - The Canon X Mark I mouse attachment incorporates laser mouse technology, keypad, and calculator for a new range of desktop accessories.
3. Diversifying Product Line - With the launch of the X Mark I series, Canon is branching out of their usual cameras and printers to provide more desktop accessory options to office workers.
Industry Implications
1. Technology - With the introduction of multi-functional keyboard attachments, technology companies have the opportunity to tap into the office accessories market for improved efficiency and convenience.
2. Office Supplies - The Canon X Mark I series opens up potential for office supply companies to expand their product line and provide customers with more options for desktop accessories.
3. Consumer Electronics - As Canon branches out of their traditional camera and printer products, consumer electronics companies may want to explore diversifying their product line to enter into new markets.
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