Lick Your Wounds
Cool Hunter — September 8, 2006 — Unique
References: shop.lycos
I don't have much else to say about this one: "Totally gross! You know what we're talking about. You've skinned your elbow while crashing your bicycle getting extreme over a gnarly jump in your neighborhood. You cry to your mommy and she gently places a bandage over the bloody spot. Two days later, you peel back the bandage to re-assess the damage. That same spot is now oozy in the middle and crusty at the edges! SO NASTY! You know you want to lick that puss spot.... don't deny it.... and now you can.... with Candy Scabs! Each pack includes candy scabs and 5 plastic bandages which are stickable just like a real bandage. A plastic compartment on the bandage opens to reveal a pressed dextrose candy scab. Open the compartment, lick the candy, and reseal for licking later! Unit Price = $1.65/scab. Display box contains 12 packs of Lick Your Wounds Candy Scabs." - Lycos Shops
Trend Themes
1. Disgusting Candy - Opportunity for a disruptive innovation in the candy industry by creating unusual candy flavors that are not in the market yet.
2. Edible Bandages - Opportunity for a disruptive innovation in the healthcare industry by producing edible/organic bandages that are both functional and healthy.
3. Unconventional Snacking - Opportunity for a disruptive innovation in the snack industry by marketing strange but tasty snacks that could gain a novelty following.
Industry Implications
1. Candy Industry - The candy industry could potentially gain new customers and venture into uncharted territory with the development of disgusting candy flavors.
2. Healthcare Industry - Development of edible/organic bandages could pivot the healthcare industry towards a more health and environmentally conscious path.
3. Snack Industry - Creating unconventional snacks could allow companies to stand out from competitors as the novelty factor could propel the product to success.
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