YRU's Dessert-Inspired Bags Make a Bold and Youthful Statement
Jana Pijak — April 7, 2016 — Fashion
References: y-r-u
YRU's candy clutch collection is youthful and fun, appealing to fashion risk takers who aren't afraid to experiment with their wardrobe. While these snack-shaped clutches look best when paired with a simple black or white ensemble, they can also be worn with a colorful look if aiming to make a bolder statement.
Shaped like wrapped candies, these accessories boast a metallic faux leather materiality and are available in two fun colors -- a traditional holographic silver and a metallic hot pink.
Drawing inspiration from childhood, this candy clutch collection embodies a carefree and whimsical air. Featuring an array of kid-themed products that are designed for adults, YRU appeals to Millennials with an appreciation for nostalgia and is an e-commerce platform that targets today's many youth subcultures.
Shaped like wrapped candies, these accessories boast a metallic faux leather materiality and are available in two fun colors -- a traditional holographic silver and a metallic hot pink.
Drawing inspiration from childhood, this candy clutch collection embodies a carefree and whimsical air. Featuring an array of kid-themed products that are designed for adults, YRU appeals to Millennials with an appreciation for nostalgia and is an e-commerce platform that targets today's many youth subcultures.
Trend Themes
1. Youthful Accessories - Opportunity for creating more fun and whimsical accessories targeting fashion risk takers.
2. Nostalgic Fashion - Opportunity to tap into Millennials' appreciation for nostalgia by creating products that evoke childhood memories.
3. E-commerce Platforms - Opportunity to build online platforms that cater to various youth subcultures and offer unique products.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity to create unique and bold accessories that appeal to fashion risk takers.
2. Fashion Retail - Opportunity for retailers to tap into the growing trend of nostalgic fashion and offer products that evoke childhood memories.
3. E-commerce - Opportunity for e-commerce platforms to cater to the diverse needs and preferences of youth subcultures by offering niche and unique products.
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