The 'Scent' Creates Perfum Votives Based on The Consumer's Tastes
M — September 8, 2016 — Art & Design
References: scentfrom.us & superfuture
'Scent' is an online candle subscription service that makes customized votives for each individual consumer based on their personal tastes and what fragrances they are naturally attracted to. From there the brand delivers the intimately made candles on a monthly, bi-monthly or quarterly basis to be used in the home.
The service acts as a personalized scent consultant that takes the time to learn about the consumer and what notes they enjoy most to have in their home. The brand's model works on a custom basis, allowing consumers to have a dialogue with the scent technicians to share whether they like masculine, feminine, fruity, citrus, fresh or musky notes. The candles can constantly be changed as well, as consumers discover new notes they like.
Each delivery features the candle and a card describing the infused scents.
The service acts as a personalized scent consultant that takes the time to learn about the consumer and what notes they enjoy most to have in their home. The brand's model works on a custom basis, allowing consumers to have a dialogue with the scent technicians to share whether they like masculine, feminine, fruity, citrus, fresh or musky notes. The candles can constantly be changed as well, as consumers discover new notes they like.
Each delivery features the candle and a card describing the infused scents.
Trend Themes
1. Personalized Subscription Services - Companies can invest in subscription services that creates bespoke experiences for consumers and leverages data to deliver personalized products.
2. Scent Consulting - Businesses can develop personalized consulting and advisory services for customers to help create custom fragrances and scents through data-driven insights.
3. Hybrid E-commerce and Personalized Services - Companies can explore innovative ways of combining traditional e-commerce platforms with personalized services such as scent consulting to create unique hybrid experiences for customers.
Industry Implications
1. E-commerce - E-commerce businesses can leverage data analytics and AI algorithms to create bespoke experiences for customers, such as personalized candle subscriptions.
2. Personal Care and Beauty - Personal care and beauty companies can develop new services such as personalized scent consulting to create customized fragrances and scents for their customers.
3. Home Decor and Furnishings - Home decor and furnishings companies can explore new product offerings such as personalized candles to provide bespoke experiences for their customers.
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