Candela's Chocolates Showcase the Biodiversity of Peru
Mishal Omar — May 10, 2017 — Marketing
References: candelaperu.net & thedieline
Candela is a sustainable food supplier in Peru, and the brand recently created a range of chocolates that the creative agency Infinito designed the branding for.
Candela's goal is to offer organic products and "contribute to the development and strengthening of value chains based on Peruvian biodiversity," and the agency Infinito wanted to reflect this mission in the packaging for Candela's new range of chocolates. As a result, the chocolates all feature vibrant illustrations that reflect the biodiversity of Peru. The chocolates come in a range of flavors that include coconut, kiwicha, quinoa, golden berries, and chestnuts. The brand also offers coconut oil, Brazil nuts, and superfood powders for health-conscious consumers.
The Candela brand is able to succeed in its mission of offering sustainable organic foods, while also ensuring that the brand is able to playfully represent itself as one that values the environment.
Candela's goal is to offer organic products and "contribute to the development and strengthening of value chains based on Peruvian biodiversity," and the agency Infinito wanted to reflect this mission in the packaging for Candela's new range of chocolates. As a result, the chocolates all feature vibrant illustrations that reflect the biodiversity of Peru. The chocolates come in a range of flavors that include coconut, kiwicha, quinoa, golden berries, and chestnuts. The brand also offers coconut oil, Brazil nuts, and superfood powders for health-conscious consumers.
The Candela brand is able to succeed in its mission of offering sustainable organic foods, while also ensuring that the brand is able to playfully represent itself as one that values the environment.
Trend Themes
1. Organic Food Products - There is an opportunity to disrupt the food industry by offering a wide range of organic products that are sustainably sourced.
2. Promoting Biodiversity - Brands can embrace the biodiversity of a region by incorporating it into their products, creating unique and visually appealing packaging.
3. Health-conscious Superfoods - The demand for superfood powders and health-conscious ingredients presents an opportunity for brands to create innovative and nutritious products.
Industry Implications
1. Food and Beverage - Food companies can tap into the growing demand for organic and sustainable products by offering a diverse range of options that showcase the biodiversity of a region.
2. Packaging and Design - Design agencies can specialize in creating visually stunning packaging that reflects the values and mission of sustainable brands, enhancing their appeal to consumers.
3. Wellness and Nutrition - Companies in the wellness industry can develop and promote superfood powders and health-conscious ingredients to cater to the increasing demand for nutritious and functional food products.
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