Airbnb is Enacting a Charge-Free Cancelation Policy for All
Daniel Johnson — March 16, 2020 — Business
References: news.airbnb & techcrunch
Airbnb is extending its charge-free cancelation policy due to the coronavirus. This means that Airbnb customers who booked accommodations in specific areas will be able to cancel their stay without having to pay any monetary value.
The list of areas includes Mainland China, South Korea, Italy, and the United States. Additionally, the accommodation would have to have been booked before March 13 in order to be eligible.
Airbnb extending its cancelation policy will ensure that people don’t pay unnecessary fees, and it will help alleviate the financial burden that some will experience due to the virus. Consumers will also remember which brands were helpful during the pandemic and taking this kind of action could cause more people to connect with the brand in the coming months.
Image Credit: Shutterstock
The list of areas includes Mainland China, South Korea, Italy, and the United States. Additionally, the accommodation would have to have been booked before March 13 in order to be eligible.
Airbnb extending its cancelation policy will ensure that people don’t pay unnecessary fees, and it will help alleviate the financial burden that some will experience due to the virus. Consumers will also remember which brands were helpful during the pandemic and taking this kind of action could cause more people to connect with the brand in the coming months.
Image Credit: Shutterstock
Trend Themes
1. Extended Cancellation Policies - Opportunity for businesses to implement extended cancellation policies to support customers during unforeseen circumstances like a pandemic.
2. Brand Loyalty During Crisis - Brands that offer relief for customers during crisis can build stronger brand loyalty and increase customer connections.
3. Consumer Perception of Assistance - Consumers notice and appreciate brands that take action to alleviate financial burdens in times of crisis, creating an opportunity for positive consumer perception.
Industry Implications
1. Hospitality & Travel - The hospitality and travel industries can explore implementing charge-free cancellation policies to support customers and maintain positive brand image.
2. Consumer Services - Companies in the consumer services industry have an opportunity to build customer loyalty and gain new customers by offering assistance and relief during crises.
3. Branding & Marketing - Branding and marketing agencies can help businesses navigate disruptive events and develop strategies to enhance consumer perception and loyalty.
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