Canada Goose Parkas Will Keep You Warm Despite Freezing Winds
Angie Hsieh — March 23, 2009 — Luxury
References: canada-goose
If you live in a cold city in Canada, you may have noticed people walking around in distinct, colourful, fur-trimmed parkas, acting as if the -20 degree Celsius weather is merely a breeze. Let me introduce to you Canada Goose Parkas, the most style-conscious and by far the warmest winter jackets on today’s market.
Last winter the Canada Goose brand picked up steam as quite a handful of University of Toronto students were seen wearing the jackets around campus. This winter was another story; the popularity of the brand exploded and the number of students wearing these jackets grew exponentially.
As the brand has become more popular, the company has introduced new styles, colours and fits. Canada Goose parkas have been used on arctic expeditions and Mount Everest ascents.
All these features have helped me in the process of getting used to the harsh Toronto cold compared to the mild winters of British Columbia that I’m used to.
Canada Goose has been featured in magazines such as GQ, People, Men’s Health, Elle Canada and Maxim and have been seen in movies such as The Day After Tomorrow, Eight Below and National Treasure. Celebrities such as Sasha Baron Cohen (Borat) have been snapped by paparazzi in the streets of Hollywood wearing a grey Chilliwack Parka (I’m not sure how practical these jackets are for California). In addition, widely popular fashion blog The Satorialist has featured snapshots of individuals rocking Canada Goose jackets in their trendy ensembles.
As Canada Goose takes over Canada from east to west, it is also gaining momentum in the international markets. On a recent trip to Paris, I saw Canada Goose jackets for sale in the window display of a high street shop and according to its website, Canada Goose is sweeping over fashion capitals such as Milan, Tokyo and New York City.
Last winter the Canada Goose brand picked up steam as quite a handful of University of Toronto students were seen wearing the jackets around campus. This winter was another story; the popularity of the brand exploded and the number of students wearing these jackets grew exponentially.
As the brand has become more popular, the company has introduced new styles, colours and fits. Canada Goose parkas have been used on arctic expeditions and Mount Everest ascents.
All these features have helped me in the process of getting used to the harsh Toronto cold compared to the mild winters of British Columbia that I’m used to.
Canada Goose has been featured in magazines such as GQ, People, Men’s Health, Elle Canada and Maxim and have been seen in movies such as The Day After Tomorrow, Eight Below and National Treasure. Celebrities such as Sasha Baron Cohen (Borat) have been snapped by paparazzi in the streets of Hollywood wearing a grey Chilliwack Parka (I’m not sure how practical these jackets are for California). In addition, widely popular fashion blog The Satorialist has featured snapshots of individuals rocking Canada Goose jackets in their trendy ensembles.
As Canada Goose takes over Canada from east to west, it is also gaining momentum in the international markets. On a recent trip to Paris, I saw Canada Goose jackets for sale in the window display of a high street shop and according to its website, Canada Goose is sweeping over fashion capitals such as Milan, Tokyo and New York City.
Trend Themes
1. Arctic-inspired Fashion - There is an opportunity for other fashion brands to create parkas or clothing inspired by the colorful arctic style, resonating with the current trend.
2. Premium Winterwear - There is an opportunity for other outerwear brands to position themselves as premium, high-quality alternatives to Canada Goose, attempting to usurp a powerful competitor.
3. Eco-friendly Parkas - There is an opportunity for sustainable clothing brands to create parkas that are fashionable whilst also eco-friendly, striving to capitalize on a growing trend for sustainability.
Industry Implications
1. Fashion - Fashion brands can create an opportunity to incorporate arctic-inspired fashion or provide premium, cold weather wear that rivals Canada Goose.
2. Outdoor Apparel - Outdoor apparel companies can create eco-friendly but stylish winterwear that could capture the attention of conscious customers and highlight superior functionality compared to Canada Goose.
3. Sustainability - The sustainability industry can create eco-friendly parkas that are stylish and functional, tapping into the growing trend of sustainability within clothing, whilst also providing superior cold-weather protection.
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