Legambiente PIM Wants You to 'Stop Hiding Problems'
Tisah Tucknott — July 25, 2009 — Marketing
References: likecool
The advertising posters of Legambiente PIM have been hoisted up all over Italy in an attempt to urge people to confront their problems and their fears.
The project was named “Under the Carpet,” and features the tagline “Stop hiding problems.” The art director, Livio Grossi, has showcased his creative mind in these posters by working with the Zona 13 photographer.
Check out these unique posters which show how people sweep their problems under lawns and paved courtyards.
The project was named “Under the Carpet,” and features the tagline “Stop hiding problems.” The art director, Livio Grossi, has showcased his creative mind in these posters by working with the Zona 13 photographer.
Check out these unique posters which show how people sweep their problems under lawns and paved courtyards.
Trend Themes
1. Confronting Problems Trend - Opportunity to develop products or services that help individuals and organizations confront and address their problems head-on.
2. Embracing Transparency Trend - Opportunity to create solutions that promote openness and transparency, encouraging individuals and businesses to be more honest about their issues.
3. Visual Storytelling Trend - Opportunity to leverage visual media, such as photography and graphic design, to convey powerful messages and inspire action.
Industry Implications
1. Self-help and Personal Development Industry - Disruptive innovation opportunity to create digital platforms or apps that assist individuals in identifying and tackling their problems.
2. Advertising and Marketing Industry - Opportunity for advertising agencies to develop campaigns that focus on promoting honesty and transparency, challenging traditional marketing tactics.
3. Photography and Graphic Design Industry - Disruptive innovation opportunity to create visually impactful storytelling techniques to effectively communicate messages, advancing the use of visual media in advertising and communication strategies.
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