The Sqish
Alex Covert — June 12, 2008 — World
References: coolbuzz.org
This camouflage innovation is a UK-based trend in areas that have planning restrictions - restrictions that prohibit satellite dishes. It's called the Sqish. Buyers send in a picture of the exterior wall where they want their satellite dish and one is then customized to blend in with that environment. The cost of a Sqish is £149 and an extra £25 for the camouflage sticker.
Implications - Products that are less than visually appealing, such as satellite dishes, are being redesigned to blend into the home. By offering consumers this option, a company shows that they care about how the consumers are perceived by others. This creates a positive relationship between the two.
Implications - Products that are less than visually appealing, such as satellite dishes, are being redesigned to blend into the home. By offering consumers this option, a company shows that they care about how the consumers are perceived by others. This creates a positive relationship between the two.
Trend Themes
1. Camouflage Satellite Dishes - Opportunity to redesign visually unappealing products to blend into the environment.
2. Customized Satellite Dishes - Opportunity to offer customized solutions that cater to individual preferences and aesthetics.
3. Planning Restriction Innovations - Opportunity to develop products that comply with planning restrictions while still meeting consumer needs.
Industry Implications
1. Home Improvement - Opportunity for home improvement companies to offer customized and visually pleasing solutions for customers.
2. Technology and Communications - Opportunity for companies in the technology and communications industry to innovate satellite dishes and related products.
3. Design and Manufacturing - Opportunity for design and manufacturing companies to create products that blend into specific environments while still serving their intended purpose.
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