The North Face's New Line Fuses Camouflage with Hawaiian Patterns
References: thenorthface & highsnobiety
As part of its Urban Exploration range, the North Face is launching a line of products, including a camo puffer jacket and other city-appropriate wear. "Inspired by undiscovered places," the new print combines the classic camouflage undertones with a Hawaiian-inspired floral pattern. It is the perfect splash of attitude for a monochromatic outfit.
The new spring-colored camo pattern is featured on the company's iconic Urban Exploration pieces—the Nuptse, the Base Camp duffel and others. The camo puffer jacket is a high-quality packable and insulated piece. At a 700 loft of goose down, the jacket is lightweight with superior resistance to cold conditions. The piece is perfect for traveling and ties in with the Base Camp duffel—a highly durable expedition bag with a stylish exterior.
The new spring-colored camo pattern is featured on the company's iconic Urban Exploration pieces—the Nuptse, the Base Camp duffel and others. The camo puffer jacket is a high-quality packable and insulated piece. At a 700 loft of goose down, the jacket is lightweight with superior resistance to cold conditions. The piece is perfect for traveling and ties in with the Base Camp duffel—a highly durable expedition bag with a stylish exterior.
Trend Themes
1. Camo-floral Fusion Fashion - The fusion of classic camouflage with tropical patterns inspires a unique fashion opportunity for streetwear enthusiasts.
2. Functional Travel Wear - The innovative North Face camo puffer jacket and base camp duffel combination create a disruptive opportunity in the travel wear industry.
3. Urban Exploration Trend - The Urban Exploration trend in fashion and accessories provides an opportunity for businesses to tap into the ever-growing demand for versatile and stylish city-appropriate wear.
Industry Implications
1. Fashion - The fusion of camo and floral patterns create a unique fashion opportunity in streetwear apparel.
2. Outdoor Wear - The North Face's high-quality and functional outdoor products, including the camo puffer jacket and base camp duffel, create a disruptive opportunity in the outdoor wear industry.
3. Travel - The North Face's Urban Exploration range is ideal for travelers and presents a disruptive opportunity in the travel accessories space.
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