These Retro Calvin Klein Ads Reveal the Insecurities of Celebrities
Riley von Niessen — July 7, 2016 — Marketing
A series of Calvin Klein ads for the brand's 2016 global campaign features iconic celebrities such as Frank Ocean, Kate Moss, Margot Robbie, Young Thug and Bella Hadid.
The Calvin Klein ads use much of the same vintage style that its previous campaigns were captured with, making use of old school product placements and muted color tones throughout. Each was directed by Tyrone Lebon, who focuses in on candid shots of the celebrities as they reveal their insecurities, emotions, opinions and inspirations.
Frank Ocean explains the importance of music in his life and the sense of purpose that he gains from it -- as well as how he uses fantasy in his work. Kate Moss returns for the Calvin Klein ads in a spot where she speaks on broken love, whereas Margot Robbie tells her interviewer that she doesn't feel sexy when she's just being herself.
The Calvin Klein ads use much of the same vintage style that its previous campaigns were captured with, making use of old school product placements and muted color tones throughout. Each was directed by Tyrone Lebon, who focuses in on candid shots of the celebrities as they reveal their insecurities, emotions, opinions and inspirations.
Frank Ocean explains the importance of music in his life and the sense of purpose that he gains from it -- as well as how he uses fantasy in his work. Kate Moss returns for the Calvin Klein ads in a spot where she speaks on broken love, whereas Margot Robbie tells her interviewer that she doesn't feel sexy when she's just being herself.
Trend Themes
1. Vintage-style Ad Campaigns - Opportunity for brands to embrace nostalgia and capture consumer attention through retro aesthetics in their advertising.
2. Emotional Marketing - Brands can create deeper connections with consumers by showcasing the vulnerabilities, insecurities, and inspirations of celebrities in their ad campaigns.
3. Authentic Celebrity Endorsements - Celebrity-driven marketing campaigns that focus on candid moments and genuine emotions can establish trust and a relatable brand image.
Industry Implications
1. Fashion - Fashion brands can leverage vintage aesthetics and emotional storytelling to make their ad campaigns stand out and resonate with consumers.
2. Music - Music industry can explore partnerships with brands to amplify the emotional impact of their campaigns by incorporating celebrity musicians and their personal narratives.
3. Beauty - Beauty brands can utilize authentic celebrity endorsements to connect with consumers on a deeper level, leveraging insecurities and personal experiences to promote their products.
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