Matt Adams Created Call Someone You Love to Connect New Yorkers
Alyson Wyers — June 24, 2014 — World
References: mattadamsapple & designtaxi
In New York City there is no shortage of public payphones, but they seem to rarely get any use -- which is where the Call Someone You Love project comes in. Freelance creative consultant Matt Adams conceived of the campaign to bring busy New Yorkers together in the first of a three part video and photography series.
With help from his friend Katie, Matt used stencils and spray paint to create a sign that read 'Call Someone You Love.' They then taped a line of quarters in row, so people could make phone calls for free. While the whole thing started out of curiosity to see if Matt could get people to use payphones, the experience was an overwhelmingly positive one as people engaged their loved ones, children and even pets.
With help from his friend Katie, Matt used stencils and spray paint to create a sign that read 'Call Someone You Love.' They then taped a line of quarters in row, so people could make phone calls for free. While the whole thing started out of curiosity to see if Matt could get people to use payphones, the experience was an overwhelmingly positive one as people engaged their loved ones, children and even pets.
Trend Themes
1. Public Payphone Revival - Reviving public payphones by creating engaging experiences, such as free calls, to increase usage and bring people together.
2. Community Building Initiatives - Promoting community engagement through creative projects that encourage people to connect with their loved ones and neighbors.
3. Interactive Street Art - Using street art as a medium to spark interaction and communication among city dwellers, transforming public spaces into platforms for connection.
Industry Implications
1. Telecommunications - Telecom companies can explore innovative ways to revive public payphones and increase usage through interactive initiatives.
2. Art and Culture - Art organizations and cultural institutions can leverage interactive street art projects to foster community engagement and connection.
3. Advertising and Marketing - Advertising agencies and marketers can create experiential campaigns that utilize public payphones as a unique medium to connect with target audiences.
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