Dan Blank Documents the California Fires as They Pass By
References: vimeo & notcot.org
The California fires are passing north of Los Angeles, and they're definitely leaving reminders of their presence. But Dan Blank has found something rather pretty about the fires, creating a short zen-like time-lapsed video of the smoke.
The video from Dan Blank is an interesting documentation of the California fires, not showing the destruction but instead the simple sight of the smoke clouds.
Implications - With the war in the middle east, society is trying to find the beauty in devastation, no matter how small. By taking what is potentially a harmful situation and finding an angle that produces charm and elegance, companies have the ability to find profit in even the most devastating circumstances.
The video from Dan Blank is an interesting documentation of the California fires, not showing the destruction but instead the simple sight of the smoke clouds.
Implications - With the war in the middle east, society is trying to find the beauty in devastation, no matter how small. By taking what is potentially a harmful situation and finding an angle that produces charm and elegance, companies have the ability to find profit in even the most devastating circumstances.
Trend Themes
1. Time-lapsed Documentations - Companies can explore time-lapsed documentation of natural disasters to create zen-like content for consumers.
2. Finding Beauty in Devastation - Brands can create products or content that showcase beauty in devastation and shift consumers' perspectives.
3. Charm and Elegance in Tragedy - Businesses can find profit in creating products or content that showcase charm and elegance in even the most devastating situations.
Industry Implications
1. Media - Media companies can explore time-lapsed documentations of natural disasters to create visually appealing content for their audience.
2. Tourism - Travel companies can create disaster-themed tours that showcase the beauty and resilience of affected areas.
3. Fashion - Fashion brands can create collections or designs inspired by natural disasters that highlight the charm and elegance in tragic situations.
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