This Calendulan Sun Campaign Treats Fire with Ice
Amelia Roblin — July 5, 2011 — Marketing
References: roorda.nl & adsoftheworld
There's little more relieving than the felling of coolness on sunburnt skin -- a notion that's playfully captured in this Calendulan Sun campaign.
The spray-on product that promises to soothe the symptoms of epidermal UV injuries gets noticed like no competitor in this single print ad. The Roorda Reclamebureau advertising agency of Amsterdam chose to picture, quite intelligently, a single swimsuit-clad female with a painfully red sunburn. Upon applying the assuaging spritz, the girl is instantly encased in an massive ice cube from her neck to her ribcage, and from shoulder to shoulder. One can imagine how nice this would feel against raw damaged skin, which makes this Calendulan Sun campaign with its beach babe muse a definite success.
The spray-on product that promises to soothe the symptoms of epidermal UV injuries gets noticed like no competitor in this single print ad. The Roorda Reclamebureau advertising agency of Amsterdam chose to picture, quite intelligently, a single swimsuit-clad female with a painfully red sunburn. Upon applying the assuaging spritz, the girl is instantly encased in an massive ice cube from her neck to her ribcage, and from shoulder to shoulder. One can imagine how nice this would feel against raw damaged skin, which makes this Calendulan Sun campaign with its beach babe muse a definite success.
Trend Themes
1. Spray-on Sunburn Relief - The Calendulan Sun campaign highlights the growing trend of spray-on products that soothe sunburn symptoms.
2. Alternative Skincare Solutions - The use of Calendulan Sun's ice block bikini tops showcases the trend of innovative and unique approaches to skincare.
3. Creative Advertising Strategies - The Roorda Reclamebureau agency's use of a visually striking image in the Calendulan Sun campaign demonstrates the trend of creative advertising strategies.
Industry Implications
1. Skincare Industry - The Calendulan Sun campaign presents opportunities for the skincare industry to explore and develop new sunburn relief products.
2. Fashion Industry - The use of ice block bikini tops in the Calendulan Sun campaign can inspire the fashion industry to incorporate innovative materials and designs into swimwear.
3. Advertising Industry - The success of the Calendulan Sun campaign showcases the potential for disruptive and visually stunning advertising strategies in the industry.
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