This Cake Mascara Can be Used as Eyeliner and Eyebrow-Filler Too
Alyson Wyers — January 31, 2018 — Fashion
References: besamecosmetics & racked
Although mascara is typically associated with a wand, cake mascara is an alternative formulation to define lashes without clumping and even works as a brow pigment or eyeliner. Besame Cake Mascara comes in a collectible tin with a small applicator brush included. This can be used to apply the product to eyelashes in layers.
The multitasking makeup can also be turned into a long-lasting eyeliner by adding some water and using a very fine pointed brush. Additionally, Racked's Maria Del Russo notes the same technique can be used to fill in eyebrows using the original brush. You could also try an angled brush.
This is an example of a three in one beauty product that will save room in your makeup bag and make more room in your wallet.
The multitasking makeup can also be turned into a long-lasting eyeliner by adding some water and using a very fine pointed brush. Additionally, Racked's Maria Del Russo notes the same technique can be used to fill in eyebrows using the original brush. You could also try an angled brush.
This is an example of a three in one beauty product that will save room in your makeup bag and make more room in your wallet.
Trend Themes
1. Multitasking Makeup - The trend of multitasking makeup products that serve multiple purposes, such as defining lashes, filling in eyebrows, and acting as an eyeliner.
2. Alternative Formulations - The trend of using alternative mascara formulations, like cake mascara, which offer a clump-free application and versatile usage as brow pigment or eyeliner.
3. Space-saving Beauty Products - The trend of compact beauty products, like mascara tins, that save space in a makeup bag and offer convenience for on-the-go use.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore disruptive innovation opportunities by developing more multitasking makeup products that cater to the needs of consumers looking for versatile and space-saving options.
2. Manufacturing and Packaging - The manufacturing and packaging industries can seize disruptive innovation opportunities by creating innovative and sustainable packaging solutions for compact beauty products, like mascara tins, that align with the growing trend of eco-friendly and space-efficient packaging.
3. Retail and E-commerce - The retail and e-commerce industry can embrace disruptive innovation opportunities by incorporating multitasking makeup products, such as mascara tins, into their product offerings, catering to the increasing demand for versatile, compact, and convenient beauty products.
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