The Cake Angry Series Finds a Different Use for Leftover Dessert
Vasiliki Marapas — September 26, 2014 — Lifestyle
References: geofflevy & refinery29
Mom always told us not to play with our food, but photographer Geoff Levy has disregarded that advice for his latest series 'Cake Angry.'
Not wanting leftover cake from a photoshoot to go to waste, Levy turned it into an art project. As the project's title suggests, Levy got a little angry, using the cake as an artistic outlet for his inner rage by throwing it off rooftops, booting it across the river and even taking a bat to it.
The series is intended as a critique on the large amounts of food wasted in the city. Levy releases the frustration and helplessness he feels within this wasteful environment in "cathartic moments of punching, punting, baseball hitting [...] resulting in beautiful lumps of colorful sprinkles, fondant and pastry on New York City backdrops."
Not wanting leftover cake from a photoshoot to go to waste, Levy turned it into an art project. As the project's title suggests, Levy got a little angry, using the cake as an artistic outlet for his inner rage by throwing it off rooftops, booting it across the river and even taking a bat to it.
The series is intended as a critique on the large amounts of food wasted in the city. Levy releases the frustration and helplessness he feels within this wasteful environment in "cathartic moments of punching, punting, baseball hitting [...] resulting in beautiful lumps of colorful sprinkles, fondant and pastry on New York City backdrops."
Trend Themes
1. Anti-waste Performance Art - There is an opportunity for artists to create performance art using food waste as a medium to raise awareness on food waste.
2. Cathartic Food Destruction - There is a market for experiences that allow people to express and release their negative emotions by destroying food in an artistic way.
3. Eco-friendly Artistic Expression - There is a growing demand for sustainable art that repurposes food waste and other materials to create beautiful works of art.
Industry Implications
1. Food Industry - The food industry can explore ways to reduce food waste and collaborate with artists to promote sustainability.
2. Art Industry - The art industry can embrace sustainability and create a new niche for eco-friendly art and performance art that promotes social and environmental change.
3. Event Planning Industry - The event planning industry can offer new experiences for people to create memorable events that promote sustainable and eco-friendly practices, such as food destruction art installations.
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