Fashion Spy — May 23, 2006 — Unique
References: tightsplease & gizmodo
You can now buy caffeine laced tights which allegedly help you lose weight. Wow.
From Tights Please:
Body temperature causes the release of caffeine microcapsules into the skin increasing the metabolic rate and the burning of fat. This can reduce the circumference of thighs, cellulite and the "orange peel" effect.
The fibre is impregnated with caffeine micro capsules. The body temperature causes the caffeine to act on the skin. Its been proven the active ingredients of caffeine stimulate the metabolism, help burn fat and tighten the tissue of the legs.
What can you expect?
Smoother and suppler skin
Improves the skin's elasticity each time the tights are worn
Reduction in thigh measurement of up to 2cm after wearing the tights for 28 days (on a daily basis).
The appearance of the skin is visibly improved.
From Tights Please:
Body temperature causes the release of caffeine microcapsules into the skin increasing the metabolic rate and the burning of fat. This can reduce the circumference of thighs, cellulite and the "orange peel" effect.
The fibre is impregnated with caffeine micro capsules. The body temperature causes the caffeine to act on the skin. Its been proven the active ingredients of caffeine stimulate the metabolism, help burn fat and tighten the tissue of the legs.
What can you expect?
Smoother and suppler skin
Improves the skin's elasticity each time the tights are worn
Reduction in thigh measurement of up to 2cm after wearing the tights for 28 days (on a daily basis).
The appearance of the skin is visibly improved.
Trend Themes
1. Caffeine-infused Clothing - Opportunities for disruptive innovation include developing other types of caffeine-infused clothing for people looking to lose weight or improve their skin's appearance.
2. Micro-encapsulation in Apparel - Disruptive innovation opportunities include utilizing micro-encapsulation technology to infuse clothing with other beneficial substances, such as vitamins or skincare ingredients.
3. Performance-enhancing Clothing - Opportunities for disruptive innovation include developing clothing that enhances physical performance by infusing it with other types of stimulants, such as B-vitamins or herbal extracts.
Industry Implications
1. Athletic Apparel - This trend could disrupt the athletic apparel industry by introducing new types of clothing that enhance physical performance through the use of infusion technologies.
2. Beauty & Skincare - This trend could disrupt the beauty and skincare industry by providing a new method of improving skin texture and appearance through the infusion of beneficial substances into clothing.
3. Weight Loss - This trend could disrupt the weight loss and diet industry by introducing a new type of product that helps people lose weight by wearing infused clothing that stimulates the metabolism and burns fat.
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