This Harajuku Cafe Theme Celebrates Elmo and Other Sesame Street Friends
Laura McQuarrie — June 1, 2016 — Marketing
References: Elmo & japantrends
The 'Elmo to Yukai na Nakamatachi Cafe' (Elmo and His Fun Friends Cafe) in Harajuku is an all-new establishment that embraces a fun and youthful cafe theme inspired by Sesame Street.
Since 2004, a special Japanese co-production of Sesame Street has been aired on TV Tokyo, so the public has become quite familiar with characters like Cookie Monster, Big Bird and more. Inside the cafe, people of all ages have the chance to sample dishes like Elmo's Chicken Curry and Cookie Monster's Pancake, as well as enjoy beverages that are topped with the images of these iconic characters.
A cafe of this type follows in the footsteps of other themed establishments and pop-ups in Asia that have seen success by being centered around beloved animated characters like Miffy, Hello Kitty and Sailor Moon.
Since 2004, a special Japanese co-production of Sesame Street has been aired on TV Tokyo, so the public has become quite familiar with characters like Cookie Monster, Big Bird and more. Inside the cafe, people of all ages have the chance to sample dishes like Elmo's Chicken Curry and Cookie Monster's Pancake, as well as enjoy beverages that are topped with the images of these iconic characters.
A cafe of this type follows in the footsteps of other themed establishments and pop-ups in Asia that have seen success by being centered around beloved animated characters like Miffy, Hello Kitty and Sailor Moon.
Trend Themes
1. Themed Cafes - Creating themed cafes around popular characters provides a unique and immersive dining experience.
2. Character-inspired Menus - Offering dishes and beverages inspired by popular characters attracts fans and adds a fun element to the dining experience.
3. Japanese Co-productions - Introducing local versions of popular international shows opens up opportunities for themed cafes and merchandise.
Industry Implications
1. Hospitality - Themed cafes create a niche market within the hospitality industry, attracting fans and enthusiasts.
2. Food and Beverage - Creating character-inspired menus and beverages introduces unique offerings within the food and beverage industry.
3. Entertainment - Japanese co-productions and themed cafes provide opportunities for collaborations and merchandise tie-ins within the entertainment industry.
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