The Cafe Coffee Day Mobile App Offers Deals, Discounts and Directions
Rahul Kalvapalle — February 3, 2016 — Business
References: cafecoffeeday & itunes.apple
The new Cafe Coffee Day mobile app will enable customers of India's largest cafe chain to better engage with the retail chain.
Customers can make use of the Cafe Coffee Day mobile app to review the menu on their way to their nearest retail location, and can also use it to access exclusive offers and discounts that aren't available in store. Or if you find yourself in some major Indian urban hub and want to locate your nearest Cafe Coffee Day, you can whip out the app to receive step-by-step directions.
Considering that Cafe Coffee Day is hugely popular among the upwardly mobile Indian millennial segment, it only makes good sense that a mobile app be introduced to enable better engagement and customer service.
Customers can make use of the Cafe Coffee Day mobile app to review the menu on their way to their nearest retail location, and can also use it to access exclusive offers and discounts that aren't available in store. Or if you find yourself in some major Indian urban hub and want to locate your nearest Cafe Coffee Day, you can whip out the app to receive step-by-step directions.
Considering that Cafe Coffee Day is hugely popular among the upwardly mobile Indian millennial segment, it only makes good sense that a mobile app be introduced to enable better engagement and customer service.
Trend Themes
1. Mobile Engagement - The Cafe Coffee Day mobile app enables customers to engage with the retail chain through menu browsing, exclusive offers, and directions.
2. Localized Navigation - The app provides step-by-step directions to locate the nearest Cafe Coffee Day, catering to customers in major Indian urban hubs.
3. Enhanced Customer Service - The mobile app allows Cafe Coffee Day to offer better service to the upwardly mobile Indian millennial segment.
Industry Implications
1. Cafe Chains - Cafe Coffee Day's mobile app is disrupting the cafe industry by enhancing engagement and customer service.
2. Mobile App Development - Developers have the opportunity to create innovative mobile apps for cafes to improve engagement and navigation.
3. Retail Technology - The Cafe Coffee Day mobile app showcases the need for retail technology that caters to customer preferences and convenience.
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