The Cadbury Australia Roll Pack Plays with YouTube and Video Shapes
Vittoria Natarelli — July 12, 2010 — Marketing
The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.
A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool.
A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool.
Trend Themes
1. Interactive Video - Opportunity to create interactive video experiences by manipulating video shapes and player design.
2. Creative Advertising - Potential for innovative and attention-grabbing advertising campaigns that play with conventional video formats and engage viewers in a unique way.
3. Branded Content - Growing trend of using branded content to create engaging and memorable experiences that resonate with the target audience.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for marketers to explore new ways of engaging consumers through interactive and creative video campaigns.
2. Film and Entertainment - Potential for filmmakers and content creators to push boundaries by experimenting with video shapes and player design to enhance storytelling and captivate audiences.
3. Food and Beverage - Innovative opportunities for food and beverage brands to create playful and entertaining campaigns that leave a lasting impression on consumers.
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