Travis Scott Introduces a Range of Cactus Jack Merchandise
Amy Duong — August 17, 2018 — Pop Culture
References: shop.travisscott & highsnobiety
Rapper Travis Scott recently released his Astroworld album, gaining the attention of music lovers everywhere -- now dropping in correlation is a new collection of Cactus Jack merchandise. The new capsule essentially features a series of basic silhouettes including tees, pullover hoodies, and caps. All of the items boast a range of print and graffiti designs that recall the Cactus Jack branding alongside its iconic cross-word motif accent.
The rapper announced on Twitter that this new range will be available on his online store. The collection aims to promote his record label that boasts the same name. In addition to the apparel selection, the new merchandise also features a cactus keychain and a signed lithograph as well. Notably, all purchases will come with a digital copy of his Astroworld album, and a pre-sale ticket for his headline tour coming up.
The rapper announced on Twitter that this new range will be available on his online store. The collection aims to promote his record label that boasts the same name. In addition to the apparel selection, the new merchandise also features a cactus keychain and a signed lithograph as well. Notably, all purchases will come with a digital copy of his Astroworld album, and a pre-sale ticket for his headline tour coming up.
Trend Themes
1. Streetwear Merchandise - Opportunity for integrating streetwear styles into merchandise as a way to promote brands or labels.
2. Artistic Print Designs - Opportunity for creating basic silhouettes with unique print and graffiti designs as a way to enhance product offerings.
3. Bundling Products - Opportunity for offering bundled products, such as digital album downloads and pre-sale tickets, to incentivize purchases.
Industry Implications
1. Music - Opportunity for musicians to create merchandise that aligns with their brand and style to create additional revenue streams.
2. Fashion - Opportunity for fashion companies to integrate streetwear styles and artistic prints into their merchandise offerings.
3. Entertainment - Opportunity for entertainment companies to bundle digital downloads or pre-sale tickets with merchandise to incentivize purchases and expand revenue streams.
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