Hao Hao's Cactus Girl Skincare Branding is Playfully Feminine
Jana Pijak — January 22, 2019 — Marketing
References: behance.net & retaildesignblog.net
Graphic designer Hao Hao created the Cactus Girl skincare brand identity for beauty company FANXI Shop. The artist collaborates with the company who translates her playful illustrations onto packaging that is both youthful and feminine.
Her illustrations consist of female characters who are seen surrounded by cacti of different sizes. The cacti are reflective of FANXI Shop's newest Cactus Girl skincare range which boasts nourishing, natural ingredients. Additionally, some of the imagery is paired with positive slogans like "Happy Life" along with Fanxo's logo in cursive font.
Featuring a set of playful illustrations that are showcased in a vivid color palette, Hao Hao's illustrations are seamlessly paired with simple cosmetic packaging which is instantly transformed to draw viewers in.
Image Credit: Hao Hao
Her illustrations consist of female characters who are seen surrounded by cacti of different sizes. The cacti are reflective of FANXI Shop's newest Cactus Girl skincare range which boasts nourishing, natural ingredients. Additionally, some of the imagery is paired with positive slogans like "Happy Life" along with Fanxo's logo in cursive font.
Featuring a set of playful illustrations that are showcased in a vivid color palette, Hao Hao's illustrations are seamlessly paired with simple cosmetic packaging which is instantly transformed to draw viewers in.
Image Credit: Hao Hao
Trend Themes
1. Playful Illustration - There is an opportunity to incorporate playful illustrations into branding to create a youthful and engaging aesthetic.
2. Feminine Packaging - Creating packaging designs that appeal to a feminine aesthetic can help attract and resonate with female consumers in the skincare industry.
3. Positive Slogans - Including positive slogans on packaging can evoke positive emotions and create a connection with consumers.
Industry Implications
1. Graphic Design - The graphic design industry can incorporate playful illustrations into their projects to create visually appealing and engaging designs.
2. Skincare - The skincare industry can explore feminine packaging designs that appeal to their target audience and differentiate their products from competitors.
3. Beauty - The beauty industry can utilize positive slogans on their packaging to create a positive association with their brand and products.
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