Nike Unveils a Cacao Wow Colorway of the Dunk Low Sneakers
References: stockx & highsnobiety
Nike unveils a new tonal iteration of the Dunk Low sneaker model with the Cacao Wow colorway palette to join its roster. The latest palette is set to launch officially on July 10th and will be available on the Nike SNKRS app and then StockX following for resale.
Cacao Wow is led by a minimal design language throughout the upper complete with brown and white accents throughout in a premium leather build. It sits on top of a cream tonal midsole foundation and the sole, tongue, and sock lining are complete with matching accents. Branding can be seen on the heel tab, tongue tab, and Swoosh on the side of the shoe, as per usual. Notably, the Cacao Wow is only available in women's sizing.
Image Credit: StockX
Cacao Wow is led by a minimal design language throughout the upper complete with brown and white accents throughout in a premium leather build. It sits on top of a cream tonal midsole foundation and the sole, tongue, and sock lining are complete with matching accents. Branding can be seen on the heel tab, tongue tab, and Swoosh on the side of the shoe, as per usual. Notably, the Cacao Wow is only available in women's sizing.
Image Credit: StockX
Trend Themes
1. Tonal Sneaker Palettes - Expanding on the success of the Cacao Wow colorway, brands can design sneakers with a single color palette to create minimalist and cohesive looks.
2. Gender-specific Sneaker Releases - Catering to different markets, brands can focus on creating exclusive sneaker releases specifically designed for women's sizing or other demographics.
3. Resale Market for Sneakers - As seen with the launch on StockX, brands can tap into the thriving resale market by creating limited edition sneaker releases that generate demand and drive up prices.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can embrace tonal sneaker palettes to offer consumers more options for cohesive and fashionable sports shoes.
2. Fashion and Luxury - By focusing on gender-specific releases, the fashion and luxury industry can cater to diverse customer segments and create exclusive product offerings.
3. E-commerce and Resale Platforms - Resale platforms like StockX can continue to innovate and grow by partnering with brands to provide a marketplace for limited edition sneaker releases.
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