Arby's is Giving Its Existing Chicken Sandwiches an Update
Katherine Pendrill — August 24, 2016 — Lifestyle
With fall just around the corner, Arby's is giving its existing chicken sandwich lineup a delicious update in the form of four new Buttermilk Chicken Sandwiches. While many brands have turned their attention to gourmet condiments and creative toppings, Arby's is focusing on what the chain is best known for it: its meat.
The new Buttermilk Chicken Sandwiches from Arby's come in four different varieties that will satisfy a wide range of taste preferences. All of the sandwiches come with a crispy buttermilk-fried chicken breast topped with fresh veggies. For those looking for something on the spicy side, the Buttermilk Buffalo Chicken features a spicy buffalo sauce and a creamy Parmesan peppercorn ranch dressing. For meat-lovers, the Buttermilk Chicken Cordon Bleu is topped with a serving of thinly sliced pit-smoked ham.
While the sandwiches may be similar to the chain's existing options, the new buttermilk-fried chicken breasts add a touch of flavor to complement cooler fall temperatures.
The new Buttermilk Chicken Sandwiches from Arby's come in four different varieties that will satisfy a wide range of taste preferences. All of the sandwiches come with a crispy buttermilk-fried chicken breast topped with fresh veggies. For those looking for something on the spicy side, the Buttermilk Buffalo Chicken features a spicy buffalo sauce and a creamy Parmesan peppercorn ranch dressing. For meat-lovers, the Buttermilk Chicken Cordon Bleu is topped with a serving of thinly sliced pit-smoked ham.
While the sandwiches may be similar to the chain's existing options, the new buttermilk-fried chicken breasts add a touch of flavor to complement cooler fall temperatures.
Trend Themes
1. Buttermilk Chicken Sandwiches - Fast food chains are improving their existing chicken sandwiches by upgrading and adding new flavor with additional options like Buttermilk Buffalo Chicken and Buttermilk Chicken Cordon Bleu.
2. Focusing on Meat - The trend is for fast food chains to focus on what they're best known for: their meat.
3. Fall Updates - Fast food chains like Arby's are providing updated menu items to reflect the change in the season.
Industry Implications
1. Fast Food - Fast food chains are constantly updating their menus and changing their flavors to remain competitive.
2. Meat Production - The demand for meat from consumers who enjoy fast food is encouraging improvements in meat production.
3. Condiments and Sauce Industry - Fast food chains are partnering with condiments and sauce companies to upgrade and add new flavors in existing products like chicken sandwiches.
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