Artist Felideus Bubastis Renders Bold Buskers Beer Labels
Sophia Pelka — January 10, 2012 — Art & Design
References: felideus.blogspot & behance.net
Spanish artist Felideus Bubastis brings surreal marketing to booze with Buskers beer labels.
The Italian brew company hired on Bubastis to enhance its advertisements and marketing campaign. As read on the artist's website, Bubastis was left with very little instruction. He says, "The client wanted a fully illustrated labels, with a very subtle intervention of the typography, so I painted every label as a surreal and fantastic little graphic story." The themed 'art-labels' are rich in color and dynamic in detailing. Alongside the quirky graphics are punny titles, such as 'Beer Fish' and 'Monkey Sing the Beers.'
The labels give a warm welcome to the Buskers Circus. No beer lover would hesitate to step inside.
The Italian brew company hired on Bubastis to enhance its advertisements and marketing campaign. As read on the artist's website, Bubastis was left with very little instruction. He says, "The client wanted a fully illustrated labels, with a very subtle intervention of the typography, so I painted every label as a surreal and fantastic little graphic story." The themed 'art-labels' are rich in color and dynamic in detailing. Alongside the quirky graphics are punny titles, such as 'Beer Fish' and 'Monkey Sing the Beers.'
The labels give a warm welcome to the Buskers Circus. No beer lover would hesitate to step inside.
Trend Themes
1. Surreal Marketing - The use of surreal and imaginative art as a marketing tool for products, creating a unique visual identity and standing out from competitors.
2. Art-labels - The use of artistically designed labels to create a distinct and recognizable brand image for products, attracting consumers through visually appealing packaging.
3. Punny Titles - The use of witty and humorous product names to create a memorable and distinctive brand image, generating word-of-mouth marketing and brand recognition.
Industry Implications
1. Brewing - Breweries can collaborate with artists to create unique and visually appealing labels that capture consumers' attention and create a strong brand identity, leading to increased sales and customer loyalty.
2. Advertising - Advertising agencies can incorporate surreal and imaginative art as a marketing tool for clients to create a memorable and distinctive brand image, standing out in a crowded marketplace and generating consumer interest and engagement.
3. Packaging - Packaging companies can work with clients to design artistically appealing labels to create a distinct and recognizable brand identity, attracting consumers and boosting sales through visually appealing packaging.
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