Eva Air's New Business-Class Cabin Was Designed by BMW
Justin Lam — October 1, 2018 — World
References: press.bmwgroup & luxurylaunches
Taiwanese five-star airline Eva Air recently partnered with BMW's Designworks to create a new look for the Royal Laurel business-class cabin. Crafted for Eva Air's new Boeing 787 Dreamliners, this new business-class cabin aims to compete as the best in the world. Focused on maintaining traditional elements of the brand, while also adopting a bold strategy and stepping away from "conventional" seat designs, the ultimate goal of the cabin was to highlight comfort and smart design.
Focused on in-cabin experience, Designworks looked at every part of the flying experience, including meal service, streamlined stowage and maximized space for productivity and entertainment. The design elements of the business-class cabin were meant to focus on professional travelers seeking a productive and relaxing environment.
Focused on in-cabin experience, Designworks looked at every part of the flying experience, including meal service, streamlined stowage and maximized space for productivity and entertainment. The design elements of the business-class cabin were meant to focus on professional travelers seeking a productive and relaxing environment.
Trend Themes
1. Comfort-driven Airline Cabins - Opportunity for innovative designs that prioritize comfort while still maintaining traditional elements of the brand.
2. Smart Design in Airline Cabins - Opportunity to adopt bold strategies and step away from conventional seat designs by incorporating smart design elements.
3. Productivity-enhancing Airline Cabins - Opportunity to maximize space and streamline in-cabin services to cater to professional travelers seeking a productive and relaxing environment.
Industry Implications
1. Airlines - Disruptive innovation opportunities in airline cabins to differentiate and attract customers through unique design features.
2. Aerospace - Opportunity to collaborate with design agencies to create innovative and efficient cabin designs for new aircraft.
3. Hospitality - Opportunity to apply smart design principles from airline cabins to enhance comfort and productivity in hotels or other hospitality establishments.
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