Shelby Lee Walsh — September 13, 2009 — About
References: images.businessweek & exploitingchaos
With the recent release of Jeremy Gutsche’s breakout book, EXPLOITING CHAOS, there has been tons of buzz about in the business world. BusinessWeek caught wind of this eye-catching innovation read and featured a slideshow from the beginning of the book’s pages.
Check out the article accompanying the slideshow below.
By Jessie Scanlon
Economic crises can lead to fear and paralysis within executive boardrooms, not to mention a shortage of capital or credit to act on good ideas that do emerge. But they can also create opportunities. In Exploiting Chaos (Gotham Books, 2009), Jeremy Gutsche—an innovation consultant and the founder of TrendHunter.com, a site that tracks emerging trends—offers, as the book’s subtitle says, 150 Ways to Spark Innovation During Times of Change. What does a burger have to do with innovation? Read on for that and 23 other ideas from Gutsche.
Check out the article accompanying the slideshow below.
24 Ways to Exploit Chaos
By Jessie Scanlon
Economic crises can lead to fear and paralysis within executive boardrooms, not to mention a shortage of capital or credit to act on good ideas that do emerge. But they can also create opportunities. In Exploiting Chaos (Gotham Books, 2009), Jeremy Gutsche—an innovation consultant and the founder of TrendHunter.com, a site that tracks emerging trends—offers, as the book’s subtitle says, 150 Ways to Spark Innovation During Times of Change. What does a burger have to do with innovation? Read on for that and 23 other ideas from Gutsche.
Trend Themes
1. Innovation During Economic Crises - Identifying and capitalizing on opportunities for innovation during economic crises.
2. Spark Innovation in Times of Change - Finding ways to ignite innovation in times of change and uncertainty.
3. Track Emerging Trends - Utilizing trend tracking to stay ahead of emerging trends and incorporate them into business strategies.
Industry Implications
1. Business Consulting - Helping businesses navigate economic crises and uncover opportunities for innovation.
2. Publishing - Publishing content that provides strategies for sparking innovation in times of change.
3. Market Research - Providing market research services to help businesses track emerging trends and stay ahead of the competition.
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