Business Twitter Accounts Should Feel Genuine and Not Robotic
Elise Ying-Hei Ho — December 2, 2012 — Marketing
References: visual.ly
Simply being present on social media doesn’t necessarily mean that business Twitter accounts are getting the necessary exposure.
Just as it is important for the business to get favorites, retweets and have conversations with other users, good business Twitter accounts will also pay its followers the same respect. Promotions are a two way deal. Since these users are already following the business, by interacting and engaging with the online audience helps brands build a stronger connection, which, as a result, leads to increased secondary promotions from followers and consumers. Customers will be pleased that the business has responded to their questions and comments, letting them know that their concerns are acknowledged. It’s also important that business Twitter accounts feel genuine so people do not think they’re being curated by a robot.
Just as it is important for the business to get favorites, retweets and have conversations with other users, good business Twitter accounts will also pay its followers the same respect. Promotions are a two way deal. Since these users are already following the business, by interacting and engaging with the online audience helps brands build a stronger connection, which, as a result, leads to increased secondary promotions from followers and consumers. Customers will be pleased that the business has responded to their questions and comments, letting them know that their concerns are acknowledged. It’s also important that business Twitter accounts feel genuine so people do not think they’re being curated by a robot.
Trend Themes
1. Authentic Social Media Presence - Brands should focus on building genuine and engaging social media accounts to foster stronger connections with their audience.
2. Interactive Customer Engagement - Businesses should actively interact and engage with their followers on social media to show that they value their feedback and concerns.
3. Humanized Brand Communication - Business Twitter accounts should avoid sounding robotic or automated to maintain a sense of authenticity and personal connection with followers.
Industry Implications
1. Social Media Management - Companies specializing in social media management can help businesses create and implement strategies to build authentic and engaging social media presence.
2. Customer Relationship Management - CRM providers can develop tools and platforms that facilitate interactive engagement between businesses and their social media followers, allowing for better customer support and communication.
3. Digital Marketing Consulting - Digital marketing consultants can assist businesses in crafting humanized brand communication strategies to establish a more genuine and relatable online presence.
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