Business Innovation Keynote Speaker Jeremy Gutsch on Opportunity
Jaime Neely — April 30, 2013 — Business
References: jeremygutsche
Business innovation speaker Jeremy Gutsche is an expert when it comes to spotting trends and identifying new opportunities. His award-winning book 'Exploiting Chaos' shares his strategies and offers businesses the tools they need to innovate and revitalize their brands.
Gutche devotes a large part of his book to understanding the rapid changes taking place within industries today. He refers to these changes as "noise," and he warns how crucial it is to not become distracted by it all -- focus is the key to identifying new opportunity and making sense of this noise. This, coupled with the understanding that traditional structure of businesses is no longer compatible in today's market, will enable people to succeed.
"Consider YouTube star Fred Figgelhorn (played by 15-year-old Lucas Cruikshank). His videos are low-budget rants about his ordinary life. His voice is accelerated to a chipmunk's squeaky timbre. This might annoy you or me, but his is the #1 most subscribed-to channel on YouTube. By 2009, Fred had over 250 million views. Fred connects with tweens and teens that nobody else understands."
The greatest opportunities aren't always in the places CEOs and industry leaders would expect. To succeed today, it is necessary to step back from tradition.
For more business advice, check out the FREE copy of 'Exploiting Chaos' here.
Gutche devotes a large part of his book to understanding the rapid changes taking place within industries today. He refers to these changes as "noise," and he warns how crucial it is to not become distracted by it all -- focus is the key to identifying new opportunity and making sense of this noise. This, coupled with the understanding that traditional structure of businesses is no longer compatible in today's market, will enable people to succeed.
"Consider YouTube star Fred Figgelhorn (played by 15-year-old Lucas Cruikshank). His videos are low-budget rants about his ordinary life. His voice is accelerated to a chipmunk's squeaky timbre. This might annoy you or me, but his is the #1 most subscribed-to channel on YouTube. By 2009, Fred had over 250 million views. Fred connects with tweens and teens that nobody else understands."
The greatest opportunities aren't always in the places CEOs and industry leaders would expect. To succeed today, it is necessary to step back from tradition.
For more business advice, check out the FREE copy of 'Exploiting Chaos' here.
Trend Themes
1. Rapid Changes in Industries - Companies should embrace the rapid changes within their industries as opportunities for disruptive innovation.
2. Focus in a Noisy Market - Maintaining focus in a noisy market is vital for identifying new opportunities and staying ahead of the competition.
3. Unconventional Success Stories - Unconventional success stories like YouTube star Fred Figgelhorn highlight untapped markets and niche audiences to target.
Industry Implications
1. Marketing and Advertising - Marketing and advertising industries can capitalize on rapid changes and find new ways to connect with target audiences in a dynamic market.
2. Technology - Technology companies can leverage the need for increased focus and develop innovative tools and solutions to help businesses navigate the noise and stay competitive.
3. Entertainment - The entertainment industry can learn from unconventional success stories like YouTube star Fred Figgelhorn to identify niche audiences and create engaging content that resonates with them.
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