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Political Treat for Dogs

Clean the Sky - Positive Eco Trends & Breakthroughs

Bush Biskits

— December 12, 2007 — Social Good
If you've ever dreamed of setting your hound loose on a political figure, here's your chance. Bush Biskits are the dog treat that will literally allow Fido to gnaw the president's head off. The 5” by 1.5” cookies for canines have a delicious peanut butter flavor and are packed with nutritious goodies like nuts, wheat, rye and bran flour, sunflower oil, rosemary extract and enzymes to ensure smooth digestion.

Each Bush Biskit retails for $1.99
Trend Themes
1. Pet Political Paraphernalia - Creating new treats and toys that let pet owners express their political affiliations through their pets could be a disruptive innovation opportunity.
2. Novelty Pet Products - Expanding the market for entertaining and humorous pet products could be a disruptive innovation opportunity.
3. Pet Food Innovation - Innovating pet food flavors and ingredients in unexpected ways, such as political tie-ins, could be a disruptive innovation opportunity.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers could explore creating more unique and unexpected flavors and ingredients to tap into a market that craves novelty products.
2. Pet Toy Manufacturing - Pet toy manufacturers could explore creating political parody toys to satisfy a market that is interested in expressing their political views through their pets.
3. Novelty Gift Industry - The market for novelty gifts could expand to include more pet products like the Bush Biskits that cater to pet owners' interests, creating growth opportunities for the industry.
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