American Beer Brand Recently Launched its New Limited-Edition Busch Latte
Grace Mahas — August 8, 2019 — Marketing
References: stores.inksoft & busch
All-American beer company, Busch, recently rebranded its Busch Light to the new, limited-edition Busch Latte. The new brand image is depicted with fall-themed leaves and pumpkins but the beer still maintains its original taste.
The product was debuted with a cottage-themed commercial that pays homage to the retro coffee ads from the 1970s and 1980s. The video features three friends at a cottage who wake up to the sound of someone opening and enjoying a delicious Busch Latte. The vintage-themed commercial even features a catchy jingle to close. The new Busch Lattes will be available in 30 packs across North Dakota, South Dakota, Iowa, Missouri, Minnesota, Kansans, and Nebraska.
This humorous marketing tactic will securely gain the company publicity and consumer loyalty with its satirical take on fall-themed beverages.
The product was debuted with a cottage-themed commercial that pays homage to the retro coffee ads from the 1970s and 1980s. The video features three friends at a cottage who wake up to the sound of someone opening and enjoying a delicious Busch Latte. The vintage-themed commercial even features a catchy jingle to close. The new Busch Lattes will be available in 30 packs across North Dakota, South Dakota, Iowa, Missouri, Minnesota, Kansans, and Nebraska.
This humorous marketing tactic will securely gain the company publicity and consumer loyalty with its satirical take on fall-themed beverages.
Trend Themes
1. Limited-edition Branding - The launch of Busch Latte as a limited-edition brand demonstrates the trend of using temporary branding to attract consumer attention.
2. Retro-inspired Marketing - Busch's cottage-themed commercial is part of a trend toward nostalgia and vintage-inspired marketing strategies.
3. Satirical Product Offerings - The creation of Busch Latte as a humorous take on fall-themed beverages reflects the trend of satirical product offerings in the market.
Industry Implications
1. Alcoholic Beverages - The beer industry can explore the opportunity of creating limited-edition branded products to generate buzz and increase sales.
2. Marketing and Advertising - The marketing industry can leverage nostalgia and retro-inspired campaigns to resonate with consumers and create memorable experiences.
3. Food and Beverage Retail - Retailers in the food and beverage industry can capitalize on the trend of satirical product offerings by featuring unique and unconventional items in their stores.
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