The Burwood Shoe is Reworked for the Special Events Brogue
Premium streetwear imprint Off-White works in collaboration with heritage British shoemaker Church's to showcase the Burwood silhouette once again. The shoe was originally designed by the late Virgil Abloh when it made its inaugural appearance during the Spaceship Earth: an Imaginary Experience show during Paris Fashion Week.
The shoe itself is essentially a classic full brogue Oxford shoe with an elevated twist that is presented by the black brushed calfskin in place of the brown suede usually. On the lateral side of the shoe are the words 'Special Events' that are screen-printed in a white print for a touch of contrast. Rounding out the design is the iconic Off-White hangtag on the forefoot section in green.
Image Credit: Off-White
The shoe itself is essentially a classic full brogue Oxford shoe with an elevated twist that is presented by the black brushed calfskin in place of the brown suede usually. On the lateral side of the shoe are the words 'Special Events' that are screen-printed in a white print for a touch of contrast. Rounding out the design is the iconic Off-White hangtag on the forefoot section in green.
Image Credit: Off-White
Trend Themes
1. Heritage Collab Streetwear - Collaborations between traditional heritage brands and modern streetwear companies are a disruptive opportunity in the fashion industry.
2. Elevated Classic Footwear - Reworking classic footwear designs with modern twists presents a disruptive innovation opportunity in the fashion industry.
3. Special Event Branding - Incorporating customized messaging or branding for special events on fashion items creates a disruptive innovation opportunity in marketing and branding.
Industry Implications
1. Fashion - The collaboration between Off-White and Church's presents a disruptive innovation opportunity in the luxury fashion industry.
2. Marketing and Branding - Including customized messaging or branding for special events within fashion design presents a disruptive innovation opportunity in marketing and branding.
3. Footwear - The reworking of classic footwear designs with modern twists presents a disruptive innovation opportunity within the footwear industry.
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