The Updated Burt’s Bees Renewal Regimen Now Features Bakuchiol
Laura McQuarrie — February 14, 2020 — Fashion
References: burtsbees & thecloroxcompany
The products in Burt’s Bees Renewal Regimen now boast new and improved formulas featuring bakuchiol, a natural and gentle retinol alternative. Just like retinol, this natural ingredient is beneficial for targeting fine lines and wrinkles, as well as firming and evening the skin, but does so in a way that's not at all harsh.
As much as retinol as hailed as a hero anti-aging ingredient, it causes sensitivity and irritation to some, which is precisely why many people are making the switch to products with bakuchiol. While many prestige brands are introducing skincare with bakuchiol, Burt's Bees is setting itself apart as one of the first mass brands to offer a full face care system featuring this potent natural ingredient.
Image Credit: Burt's Bees
As much as retinol as hailed as a hero anti-aging ingredient, it causes sensitivity and irritation to some, which is precisely why many people are making the switch to products with bakuchiol. While many prestige brands are introducing skincare with bakuchiol, Burt's Bees is setting itself apart as one of the first mass brands to offer a full face care system featuring this potent natural ingredient.
Image Credit: Burt's Bees
Trend Themes
1. Bakuchiol for Skincare - Bakuchiol is becoming an increasingly popular and natural alternative to retinol for skincare, creating an opportunity for companies to capitalize on this trend by developing new formulations with this ingredient.
2. Retinol-free Skincare - The rise of bakuchiol offers an opportunity for companies to create retinol-free skincare lines, appealing to consumers who are sensitive to retinol and seeking more natural alternatives.
3. Natural Anti-aging Ingredients - The demand for gentler and less chemical-based skincare products creates an opportunity for companies to invest in developing skincare lines with natural anti-aging ingredients like bakuchiol.
Industry Implications
1. Skincare Industry - The skincare industry can invest in researching and developing skincare lines with natural alternatives to retinol to address the growing demand for gentler, natural anti-aging products like those featuring bakuchiol.
2. Mass Market Beauty Industry - Companies in the mass market beauty industry can set themselves apart by introducing new skincare products with bakuchiol, offering an accessible natural alternative to retinol for consumers who are sensitive to this ingredient.
3. Prestige Beauty Industry - The prestige beauty industry can cater to the demand for premium natural skincare featuring anti-aging ingredients like bakuchiol, appealing to consumers who are willing to spend more on high-quality ingredients and formulations.
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