The Burjuman Ads by Mohanad Shuraideh
Meghan Young — April 29, 2010 — Fashion
References: beta10.behance.net
Mohanad Shuraideh is one lucky guy, having been given the opportunity to art direct ads for one of Dubai's leading shopping centers, Burjuman. By embracing dramatic and vintage inspirations in the Burjuman ads, Shuraideh easily conveys the luxury found in this particular mall.
Shuraideh focuses on fashion, for obvious reasons, and in doing so stylizes each campaign to reflect the femininity of the female shopper. Sexy, fun and flirty, the Burjuman ads have you thinking you'll be transformed into a show-stopper if you shop at Burjuman.
Shuraideh focuses on fashion, for obvious reasons, and in doing so stylizes each campaign to reflect the femininity of the female shopper. Sexy, fun and flirty, the Burjuman ads have you thinking you'll be transformed into a show-stopper if you shop at Burjuman.
Trend Themes
1. Dramatic Styling - Stylists and advertisers can take inspiration from Shuraideh's dramatic styling in fashion campaigns.
2. Vintage Influences - Designers can bring vintage styles to modern fashion by taking inspiration from the Burjuman ads.
3. Female Empowerment - Advertisers can capitalize on female empowerment by showcasing strong female leads in their campaigns, like the Burjuman ads.
Industry Implications
1. Fashion - Fashion brands can embrace dramatic styling and vintage influences to create unique and eye-catching campaigns like the Burjuman ads.
2. Advertising - Advertisers can focus on female empowerment and showcase strong female leads in their campaigns, like the Burjuman ads.
3. Retail - Retailers can create a luxurious shopping experience for female customers by taking inspiration from the feminine and flirty Burjuman ads.
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