East Coast Wings + Grill Adds the New ‘Say Cheese’ Burger Skillet
Katherine Pendrill — October 20, 2024 — Lifestyle
References: restaurantnews
East Coast Wings + Grill is serving up comfort food this fall with the debut of its new ‘Say Cheese’ Burger Skillet.
Available for a limited time, the new ‘Say Cheese’ Burger Skillet consists of a burger featuring two seasoned quarter-pound Angus beef patties, topped with your choice of cheese, served on a lightly toasted bun, and then cut into two halves. The burger halves are then laid down in a sizzling skillet filled with either melted beer cheese or savory nacho cheese. As Ashley Mitchell, VP of Marketing for East Coast Wings + Grill, explains, "“Our new ‘Say Cheese’ Burger Skillet highlights East Coast Wings + Grill’s commitment to blending guest feedback with the latest food trends. As we continue to evolve our menu, this fall feature captures the perfect combination of comfort food and a fun, contemporary twist that our guests crave.”
Image Credit: East Coast Wings + Grill
Available for a limited time, the new ‘Say Cheese’ Burger Skillet consists of a burger featuring two seasoned quarter-pound Angus beef patties, topped with your choice of cheese, served on a lightly toasted bun, and then cut into two halves. The burger halves are then laid down in a sizzling skillet filled with either melted beer cheese or savory nacho cheese. As Ashley Mitchell, VP of Marketing for East Coast Wings + Grill, explains, "“Our new ‘Say Cheese’ Burger Skillet highlights East Coast Wings + Grill’s commitment to blending guest feedback with the latest food trends. As we continue to evolve our menu, this fall feature captures the perfect combination of comfort food and a fun, contemporary twist that our guests crave.”
Image Credit: East Coast Wings + Grill
Trend Themes
1. Cheese-infused Comfort Food - The infusion of multiple types of cheese into traditional comfort foods elevates flavor and creates a premium dining experience.
2. Sizzling Skillet Presentations - Serving dishes in hot skillets enhances the sensory experience and adds a dramatic flair appealing to diners seeking unique meal presentations.
3. Limited-time Menu Innovations - Introducing seasonal or limited-time menu items can drive excitement and urgency, encouraging frequent visits and customer trial.
Industry Implications
1. Restaurant and Food Services - Creative and interactive food presentations can set eateries apart by offering diners immersive and memorable dining experiences.
2. Culinary Tourism - Unique and high-quality menu items can attract food enthusiasts and travelers seeking novel dining experiences within various locales.
3. Cheese Manufacturing - Integrated use of diverse cheese varieties in innovative recipes can expand market demand and introduce new product applications for cheese manufacturers.
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