This Burberry Spring Summer 2011 Campaign Features Luxurious Lounging
Summer Luu — January 15, 2011 — Marketing
References: burberry & designscene.net
In the latest Burberry Spring Summer 2011 campaign, the fashion house shows off a stunning line-up of jackets and trench coats.
Set by the beach on a stony shoreline, the spread features models Cara Delevingne and Jacob Young donning luxe ensembles against the neutral-shaded rocks. The Burberry Spring Summer 2011 campaign definitely gets us excited about the upcoming sophisticated looks for the coming seasons.
Implications - Whimsical seaside shoots are abundant in the fashion world as they evoke a sense of freedom and leisure with the featured clothing. Even though consumers will most likely be wearing these products in the city, it is still critical to evoke a feeling of relaxation. Companies should consider how to develop products associated with a carefree attitude, yet maintain practicality appropriate for a fast-paced lifestyle.
Set by the beach on a stony shoreline, the spread features models Cara Delevingne and Jacob Young donning luxe ensembles against the neutral-shaded rocks. The Burberry Spring Summer 2011 campaign definitely gets us excited about the upcoming sophisticated looks for the coming seasons.
Implications - Whimsical seaside shoots are abundant in the fashion world as they evoke a sense of freedom and leisure with the featured clothing. Even though consumers will most likely be wearing these products in the city, it is still critical to evoke a feeling of relaxation. Companies should consider how to develop products associated with a carefree attitude, yet maintain practicality appropriate for a fast-paced lifestyle.
Trend Themes
1. Whimsical Seaside Shoots - Create fashion campaigns that capture a sense of freedom and leisure with the featured clothing to appeal to consumers seeking relaxation.
2. Sophisticated Looks - Develop sophisticated and fashionable clothing lines for upcoming seasons.
3. Carefree Attitude - Design products that evoke a carefree attitude while maintaining practicality for a fast-paced lifestyle.
Industry Implications
1. Fashion - Opportunity for fashion brands to create campaigns that showcase luxurious and stylish clothing options.
2. Advertising - Opportunity for advertising agencies to develop concepts that portray a sense of relaxation and freedom in their campaigns.
3. Consumer Goods - Opportunity for consumer goods companies to design products that combine functionality with a carefree and leisurely vibe.
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