The Burberry Monogramming Service Lets Shoppers Personalize Goods
Jana Pijak — March 7, 2016 — Business
References: burberry & luxurylaunches
A newly introduced Burberry monogramming service stays true to the heritage label's history and classic style aesthetic. Known for its signature 'novacheck' pattern, the brand now lets shoppers personalize its iconic trench coats, cashmere scarves and even its fragrance bottle sleeves with their initials or the initials of loved ones.
Despite of its traditional image, Burberry has been making bold marketing moves in recent years -- from its fashionable cafe pop-ups to its interactive holiday billboards -- in an attempt to reach younger audiences. While its tan trench coats have been a go-to best-seller for years, the brand recently launched two new style variations in red and navy tones, encouraging further customization among loyal consumers who wish to express themselves through color.
The Burberry monogramming service is just another fresh way that the brand can appeal to luxury-minded consumers while standing out from competitors during the holiday season.
Despite of its traditional image, Burberry has been making bold marketing moves in recent years -- from its fashionable cafe pop-ups to its interactive holiday billboards -- in an attempt to reach younger audiences. While its tan trench coats have been a go-to best-seller for years, the brand recently launched two new style variations in red and navy tones, encouraging further customization among loyal consumers who wish to express themselves through color.
The Burberry monogramming service is just another fresh way that the brand can appeal to luxury-minded consumers while standing out from competitors during the holiday season.
Trend Themes
1. Branded Customization Services - Luxury brands can offer personalized products to attract customers and stand out in a competitive market.
2. Heritage Fashion - Traditional fashion brands can update classic styles with modern marketing moves to appeal to younger consumers.
3. Color Personalization - Brands can offer customization options through color choices to encourage consumers to express themselves through their purchases.
Industry Implications
1. Luxury Fashion - High-end fashion brands can use personalized monogramming services to offer a unique experience to their customers.
2. Marketing - Marketing professionals can explore creative ways to update and modernize traditional brands in order to appeal to new audiences.
3. Retail - Retailers can tap into the trend of customization and offer personalized products to stay competitive in the market.
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