The Burberry Fall 2011 Campaign is Intimate and Retro Chic
Corinne Guirgis — June 9, 2011 — Fashion
References: burberry & fashiongonerogue
The Burberry Fall 2011 campaign shot by famed fashion photographer Mario Testino epitomizes the age-old adage "less is more" with its elegant and tasteful simplicity. While modern high fashion lookbooks tend to veer towards complex scenery, staging and styling to make the clothes stand out, Testino clearly understands that in the case of the Burberry collection, both the clothes and the models speak for themselves.
Models Jourdan Dunn and Cara Delevingne maintain a level of chemistry throughout the shoot that is convincing and captivating and their looks blend perfectly with the theme of the collection.
Testino, who has shot for virtually every international edition of Vogue, shoots the '60s-inspired outerwear under simple studio lights that are dim and make the clothes the focal point of the shoot. Simple yet striking, the collection and the shoot are both works of art.
Models Jourdan Dunn and Cara Delevingne maintain a level of chemistry throughout the shoot that is convincing and captivating and their looks blend perfectly with the theme of the collection.
Testino, who has shot for virtually every international edition of Vogue, shoots the '60s-inspired outerwear under simple studio lights that are dim and make the clothes the focal point of the shoot. Simple yet striking, the collection and the shoot are both works of art.
Trend Themes
1. Simple Fashion Shoots - The trend towards simple, elegant and tasteful fashion shoots emphasizes the value of the clothes and models over complex scenery, staging, and styling.
2. Chemistry-focused Model Pairings - Fashion campaigns and shows will embrace more pairs of models with natural chemistry to help convince customers to buy similar outfits seen in the shoot.
3. Elevated Essentialism - Brands that focus on crafting elegant, minimalist items in their collections stand to benefit from the trend towards showcasing simple designs in fashion shoots and advertisements.
Industry Implications
1. Fashion - Fashion brands should capitalize on the trend of simple and elegant fashion campaign trends that emphasize the natural beauty of the clothes and the models rather than complex scenery.
2. Photography - Photographers who specialize in capturing natural beauty and chemistry between people could work with fashion brands eager to present their clothes without overshadowing them with complex backgrounds or other props.
3. Advertising - Advertising agencies that create minimalistic ads with the products or services as a focal point stand to gain from the trend towards simplifying ads down to their essential elements instead of creating flashy or complex ones.
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