Jeremy Gutsche — August 23, 2006 — Luxury
References: money.cnn & luxurylaunches
Bulletproof clothing is getting stylish with the introduction of new technologies that drop the weight from 4.5 kg to around 1 kg. With price tags between $500 and $2000, you can now buy designer coats that are made to withstand ammunition from a 9mm, .44 Magnum, and a 3.57 revolver. Luxury Launches puts it best, "Instead of being dressed to kill, you can be dressed to not be killed by Miguel Caballero, the self-described 'Armani of bulletproof clothing."
Trend Themes
1. Lightweight Bulletproof Clothing - New technologies have made bulletproof clothing much lighter, creating opportunities for more comfortable and stylish designs.
2. Designer Bulletproof Coats - The introduction of designer bulletproof coats allows for fashionable protection against firearms, catering to a niche market of luxury buyers.
3. Expanding Bulletproof Market - The bulletproof clothing market is expanding with the introduction of stylish options, indicating a growing demand for innovative protective wear.
Industry Implications
1. Fashion - The fashion industry has the potential to incorporate bulletproof technology into clothing, creating stylish yet functional garments for personal protection.
2. Personal Safety - The personal safety industry can benefit from the introduction of bulletproof clothing, providing individuals with fashionable options to protect themselves in potentially dangerous situations.
3. Luxury Goods - The luxury goods industry can tap into the growing market for designer bulletproof clothing, targeting affluent consumers who value both protection and style.
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