Bulleit Whiskey is Giving $250K to Support Bartenders
Grace Mahas — October 16, 2020 — Social Good
Bulleit Frontier Whiskey recently announced that the brand is committing $250,000 to help support the hospital industry in the face of the global pandemic. Called the Bulleit Frontier Fund, the money will be donated to worthy organizations as The USBG National Charity Foundation, Another Round, Another Rally and Southern Smoke Foundation.
Alongside the fund, Bulleit Frontier Whiskey also unveiled a new national creative campaign that will live across TV, digital and social, "starring real bartenders putting their skills to work in unexpected ways as they wait to get back behind the bar." The brand partnered with Lucy Forbes, an acclaimed director to leverage her "unique perspective on the comedy genre and challenging the status quo."
Image Credit: Bulleit Frontier Whiskey
Alongside the fund, Bulleit Frontier Whiskey also unveiled a new national creative campaign that will live across TV, digital and social, "starring real bartenders putting their skills to work in unexpected ways as they wait to get back behind the bar." The brand partnered with Lucy Forbes, an acclaimed director to leverage her "unique perspective on the comedy genre and challenging the status quo."
Image Credit: Bulleit Frontier Whiskey
Trend Themes
1. Hospitality Support Funds - Brands committing funds for hospitality industry support during the pandemic.
2. Creative Campaigns - Brands are turning to creative campaigns to connect with customers during pandemic-related restrictions.
3. Virtual Bartender Services - Bartenders offering virtual services and events while unable to work in-person due to pandemic restrictions.
Industry Implications
1. Alcohol Industry - Opportunities in the alcohol industry for brands to support the hospitality industry during the pandemic through donations and creative campaigns.
2. Hospitality Industry - Opportunities in the hospitality industry for organizations to receive funds from brands and for bartenders to offer virtual services.
3. Entertainment Industry - Opportunities in the entertainment industry for brand partnerships with acclaimed directors to create unique and engaging campaigns.
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