Crave's Build-A-Vibe Sessions Shine Light On Female Intimacy
Justin Lam — March 13, 2018 — Naughty
Adult toy manufacturer Crave, hosted a unique experience at SXSW that gave visitors the chance to construct their own intimacy products at its Build-A-Vibe sessions. The experience was meant to be incredibly engaging, informative and personal. It also featured a quick history session on female intimacy products. The entire experience was not specifically targeted towards a single gender and featured participation from a mix of different people.
Participants at the Build-A-Vibe sessions were given the opportunity to build Crave's Duet model and were coached through the process by a Crave representative. Crave hopes that its Build-A-Vibe sessions will expand past SXSW as the company took the opportunity to announce its Build-A-Vibe tour. The tour will see the company bringing its adult toy construction experience to weddings, college campuses, trade shows and local events across the U.S.
Participants at the Build-A-Vibe sessions were given the opportunity to build Crave's Duet model and were coached through the process by a Crave representative. Crave hopes that its Build-A-Vibe sessions will expand past SXSW as the company took the opportunity to announce its Build-A-Vibe tour. The tour will see the company bringing its adult toy construction experience to weddings, college campuses, trade shows and local events across the U.S.
Trend Themes
1. Intimacy Product Customization - Adult toy manufacturers can create interactive and personalized experiences for their customers through product customization sessions.
2. Sex Education Workshops - Organizations can host educational sessions to promote sex positivity and increase awareness about related products and services.
3. Event-based Marketing - Companies can attract customers and increase brand visibility by incorporating interactive experiences at events and other public areas.
Industry Implications
1. Adult Toy Manufacturing - Adult toy manufacturers can adopt a personalized approach by offering product customization sessions to their customers.
2. Sex Education - Sex education organizations can create awareness and offer workshops to promote healthy and safe sexual practices.
3. Event Management - Event management companies can add value by incorporating unique and engaging experiences at their events.
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