Buggy Shoes Print Ads Show Shocked Parents & Authority Figures
Luisa Amanda Gomes — May 30, 2010 — Fashion
References: buggyshoes & advertlover
These Buggy Shoes print ads were created by the hilarious minds at the advertising agency Talents Only, France. The campaign draws attention to Buggy Shoes' designs by showing feet kicked up on the table (wearing Buggy Shoes, of course) and the shocked faces of parents and authority figures.
The Buggy Shoes print ads' tagline simply reads "Declaration of Independence." See the hilarious ads above.
Implications - Teenagers are continually looking for ways to shape their identity, with the most attractive persona doubling as the most rebellious. This notion of rebelling against the status-quo transcends that particular demographic to anyone looking for authentic forms of self-expression. Campaigns that take that desire into account will have tremendous success.
The Buggy Shoes print ads' tagline simply reads "Declaration of Independence." See the hilarious ads above.
Implications - Teenagers are continually looking for ways to shape their identity, with the most attractive persona doubling as the most rebellious. This notion of rebelling against the status-quo transcends that particular demographic to anyone looking for authentic forms of self-expression. Campaigns that take that desire into account will have tremendous success.
Trend Themes
1. Authentic Self-expression - Opportunity to create campaigns that tap into the desire for authentic forms of self-expression, appealing to teenagers and beyond.
2. Shocking and Hilarious - Space for campaigns that utilize shock value and humor to capture attention and engage audiences.
3. Rebellion as a Marketing Tool - Opportunity to leverage rebellion as a marketing tool, appealing to individuals who want to challenge the status quo.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Creating footwear brands that embrace rebelliousness and self-expression in their designs and marketing strategies.
2. Advertising - Disruptive innovation opportunity: Developing campaigns that use shock value, humor, and rebellion to capture attention and resonate with target audiences.
3. Youth Culture - Disruptive innovation opportunity: Catering to the need for authentic self-expression and rebellion among youth by creating products or services that align with their values and aspirations.
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