The Bugatti Super Sport by Parmigiani Strongly Resembles the Auto
Vittoria Natarelli — August 18, 2010 — Fashion
References: parmigiani.ch & acquiremag
The Bugatti Super Sport by Parmigiani is a beautiful watch that has all the style and luxury of the Bugatti supercar.
Bugatti recently broke the record of being the fastest street car at 267mph, with test driver Pierre-Henri Raphanel wearing this watch while driving. The marketing team for the Bugatti Super Sport by Parmigiani proudly calls it "The Fastest Watch in the World." With this watch possibly being the closest you'll get to a Bugatti, check out the featured gallery for more photos of this piece.
Bugatti recently broke the record of being the fastest street car at 267mph, with test driver Pierre-Henri Raphanel wearing this watch while driving. The marketing team for the Bugatti Super Sport by Parmigiani proudly calls it "The Fastest Watch in the World." With this watch possibly being the closest you'll get to a Bugatti, check out the featured gallery for more photos of this piece.
Trend Themes
1. Luxury Timepieces - The growing demand for luxury timepieces presents a disruptive innovation opportunity for traditional watchmakers to incorporate technological advancements to appeal to a broader customer base and enhance functionality.
2. Automotive-inspired Timepieces - The rising trend of automotive-inspired timepieces presents a disruptive innovation opportunity to create watches that embody the style and features of high-end supercars that attract auto enthusiasts.
3. Smart Luxury Timepieces - The popularity of wearable technology and luxury goods creates a disruptive innovation opportunity for the development of smart luxury timepieces that combine high-end materials and design with the convenience and connectivity of smartwatches.
Industry Implications
1. Luxury Watchmaking - Luxury watchmaking companies can leverage their expertise and craftsmanship to create high-end timepieces that appeal to a broader audience by incorporating cutting-edge materials, functions, and designs.
2. Automotive - Auto manufacturers can collaborate with watchmakers to create unique auto-inspired timepieces and enhance brand loyalty among auto enthusiasts.
3. Wearable Technology - The growing wearable technology industry can partner with luxury watchmakers to develop smart timepieces that cater to the growing demand for connected devices while maintaining the brand value, prestige, and quality of traditional luxury watches.
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