Bugatti Presents the Golden Era Version of the Chiron Super Sport
References: newsroom.bugatti & designtaxi
Bugatti presents a Golden Era iteration of the Chiron Super Sport car, which is defined by its bespoke craftsmanship and premium engineering. It started off with a vision that was meant to celebrate the brand and its rich heritage. The imprint wanted to celebrate its legacy by capturing its iconic cars through sketches.
This can be seen on the new var as the passenger side sports 26 sketches that celebrate milestones including the Type 41 Royale and the Type 57 SC Atlantic. The driver's side is detailed with 19 sketches that tap into the modern era of the brand, highlighting the Chiron, Veyrom, and EB110. A notable highlight is a depiction of the W16 engine and the color dubbed Doré is its golden look.
Image Credit: Bugatti
This can be seen on the new var as the passenger side sports 26 sketches that celebrate milestones including the Type 41 Royale and the Type 57 SC Atlantic. The driver's side is detailed with 19 sketches that tap into the modern era of the brand, highlighting the Chiron, Veyrom, and EB110. A notable highlight is a depiction of the W16 engine and the color dubbed Doré is its golden look.
Image Credit: Bugatti
Trend Themes
1. Sketching in Luxury - Opportunity for luxury car brands to incorporate hand-drawn sketches into their designs, celebrating their heritage and craftsmanship.
2. Iconic Milestones - Growing trend of creating special editions of sportscars that pay tribute to the brand's iconic and historic models through detailed sketches.
3. Combining Tradition and Modernity - Emerging trend of showcasing both the legacy and contemporary aspects of a brand by featuring sketches that represent classic and modern models in one design.
Industry Implications
1. Luxury Car Manufacturing - Opportunity for luxury car manufacturers to incorporate bespoke craftsmanship and sketches to create premium engineering designs that celebrate their brand's heritage.
2. Automotive Design - Opportunity for automotive designers to explore the use of hand-drawn sketches to capture the essence and iconic moments of a brand's history in their designs.
3. Collectible Car Market - Growing demand for special edition sportscars with detailed sketches that pay homage to a brand's iconic models, creating unique collectible items in the automotive market.
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