'Bugatti Pen' by Ferrari Da Varese is for Well-Heeled Wordsmiths
Luisa Amanda Gomes — January 22, 2010 — Lifestyle
References: powerfulpens & luxist
The Bugatti pen by Ferrari Da Varese can only be described as exceptional work of craftsmanship. Its design is sleek and smooth--just like Bugatti cars.
Furthermore, to match with their luxurious cars, this pen is ultra opulent in its make. Layered in precious metals with a sapphire glass barrel, its a wonder why the pen itself doesn’t write with 24kt gold ink. Maybe that’s another luxury item Bugatti could look into in the future when the only 499 rollerball and fountain pens are sold out.
Furthermore, to match with their luxurious cars, this pen is ultra opulent in its make. Layered in precious metals with a sapphire glass barrel, its a wonder why the pen itself doesn’t write with 24kt gold ink. Maybe that’s another luxury item Bugatti could look into in the future when the only 499 rollerball and fountain pens are sold out.
Trend Themes
1. $15,000 Platinum Pens - Opportunity for luxury brands to create high-end pens for affluent customers.
Industry Implications
1. Luxury Goods - Luxury goods industry can tap into the market of high-end pens.
2. Automotive - Automotive industry can explore collaborations with luxury pen brands for exclusive merchandise.
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