A Custom Budweiser Budvar Bike Will be Making 1,000 mile Roadtrip
Justin Lam — March 18, 2018 — Autos
References: czechstories & thedrinksbusiness
Czech brewery Budweiser Budvar is teaming up with east London bike-shop Bolt motorcycles to create a bespoke bike ready to take on a 1,000 mile European road trip. The custom motorcycle will be based off a 1980s Czech JAWA CZ motorcycle, but will feature design elements that echo the classic Czech bikes of the 1940s-60s and will include elements of the brewery. The frame of the Budweiser Budvar bike is set to feature artwork supplied by Dapper Signs and will feature a 'come hop motif.' The bike will also be fitted with a copper 'beer' tank in direct reference to the brewery's kettles and conditioning tanks.
The bike is set to be completed by late May 108 and will be shown at Bike Shed 2018, where it will be displayed at Budvar's on-site bar. Following the show, Andrew Almond, founder of Bolt motorcycles, will embark on a 1,000 mile road trip stopping off at numerous beer cities. Those looking to keep up with the journey will find blog updates on the Budweiser Budvar website and anyone who joins Almond on the ride will receive a free Budvar lager.
The bike is set to be completed by late May 108 and will be shown at Bike Shed 2018, where it will be displayed at Budvar's on-site bar. Following the show, Andrew Almond, founder of Bolt motorcycles, will embark on a 1,000 mile road trip stopping off at numerous beer cities. Those looking to keep up with the journey will find blog updates on the Budweiser Budvar website and anyone who joins Almond on the ride will receive a free Budvar lager.
Trend Themes
1. Custom Brewery-inspired Motorcycles - Opportunity for bike shops to collaborate with breweries to create unique, branded motorcycles that appeal to beer enthusiasts.
2. Vintage Design Elements - Opportunity to incorporate vintage design elements into custom motorcycles to create a nostalgic and unique aesthetic.
3. Bike-based Road Trips - Opportunity to create curated road trip experiences that combine motorcycles, beer, and exploration of beer cities.
Industry Implications
1. Motorcycle Customization - Disruptive innovation opportunity for motorcycle customization shops to offer brewery-inspired designs.
2. Craft Beer - Opportunity for breweries to collaborate with motorcycle shops to create custom bikes that promote their beer brands.
3. Travel and Tourism - Opportunity for travel companies to create beer-themed road trips for motorcycle enthusiasts to explore beer cities.
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