Moet & Chardon Champagne Party at Melbourne Cup
Elsa Blaine — December 11, 2008 — Art & Design
References: contemporist
Champagne makers Moët & Chandon hosted a bubblicous party at the Melbourne Cup horse race. The effervescent event space was designed by Austrian firm PTW Architects.
Bubbles projected on the ceiling, transparent chairs, white table settings and mirrored ball light fixtures created a light and fizzy atmosphere. Lycra fabric pulled in organic shapes also added to the feeling that one could actually be dining inside a bottle of champagne.
PTW Architects noted the event facility had been quoted by the press as an “avant-garde environment not of this earth.”
Bubbles projected on the ceiling, transparent chairs, white table settings and mirrored ball light fixtures created a light and fizzy atmosphere. Lycra fabric pulled in organic shapes also added to the feeling that one could actually be dining inside a bottle of champagne.
PTW Architects noted the event facility had been quoted by the press as an “avant-garde environment not of this earth.”
Trend Themes
1. Bubblicious Venues - Creating immersive event spaces that mimic the experience of being inside a bottle of champagne.
2. Effervescent Atmosphere - Designing spaces with bubbles projected on the ceiling, transparent furniture, and light fixtures that evoke a fizzy ambiance.
3. Avant-garde Environments - Crafting event facilities that are innovative and otherworldly, capturing the imagination of guests.
Industry Implications
1. Event Planning - Opportunity for event planners to create unique and captivating experiences by incorporating immersive design elements that evoke the essence of champagne.
2. Hospitality - Restaurants, bars, and hotels can incorporate effervescent atmospheres to enhance the dining and entertainment experiences for their guests.
3. Architecture and Interior Design - Architectural firms can explore avant-garde designs that push boundaries and captivate the public's interest in unique event venues.
2.8
Score
Popularity
Activity
Freshness
