Gubble Bum by JJAAKK Design is Full of Cute Characters
Meghan Young — September 17, 2014 — Lifestyle
References: gubblebum
When it comes to bubble gum packaging, the designs created for Gubble Bum are perhaps the cutest on the market. A series of boxy characters, the designs are a play on the brand's names. Essentially each character is a bum. Yet what makes these bubble gum packing even more creative and clever is that it is a two part system.
Designed by JJAAKK Design, a studio based in the United States, the bubble gum packaging doesn't end at first glance. As soon as a person takes the lid off to access the gum inside, a skeletal character is hilariously revealed. Essentially, the twisted branding shows that people are removing the 'flesh' of each Gubble Bum character. The colors of the bubble gum packaging match the different flavors.
Designed by JJAAKK Design, a studio based in the United States, the bubble gum packaging doesn't end at first glance. As soon as a person takes the lid off to access the gum inside, a skeletal character is hilariously revealed. Essentially, the twisted branding shows that people are removing the 'flesh' of each Gubble Bum character. The colors of the bubble gum packaging match the different flavors.
Trend Themes
1. Adorable Bubble Gum Packaging - The trend of incorporating cute and playful designs in bubble gum packaging offers an opportunity for brands to create a memorable and appealing product experience.
2. Two-part Packaging - The use of a two-part system in bubble gum packaging provides an opportunity for creative and interactive product designs that surprise and engage consumers.
3. Hidden Branding - The trend of hidden branding in bubble gum packaging, such as revealing a skeletal character when the lid is removed, offers a disruptive innovation opportunity to make packaging more intriguing and memorable.
Industry Implications
1. Packaging Industry - The packaging industry can leverage the trend of adorable bubble gum packaging by incorporating playful and cute designs in their product offerings.
2. Confectionery Industry - The confectionery industry can tap into the two-part packaging trend in bubble gum to create unique and interactive product experiences that stand out in the market.
3. Branding and Marketing Industry - The branding and marketing industry can explore the trend of hidden branding in bubble gum packaging to find innovative ways to surprise and engage consumers through packaging design.
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