Bubbies Mochi Ice Cream Bites are Launching in Two New Flavors
Michael Hemsworth — February 23, 2023 — Lifestyle
References: bubbiesicecream & foodbev
The Bubbies Mochi ice cream bites are being launched in two new flavors for consumers in the US to try out when looking for a sweet, low-calorie dessert option.
The new flavors include the Mocha Chip and Ube varieties, which are each crafted with a blend of premium ingredients to give them a high-quality profile and flavor. The Mocha Chip features a creamy coffee ice cream base, while the Japanese-inspired Ube option boasts real purple yam (Ube) with a purple mochi dough on the outside. The products come in at 90-calories each.
VP of marketing Katie Cline commented on the new Bubbies Mochi ice cream bites saying, "Ube and Mocha Chip are an extension of our promise to offer a better-for-you ice cream experience that meets consumers’ interest in flavour profiles that are on trend and exciting."
The new flavors include the Mocha Chip and Ube varieties, which are each crafted with a blend of premium ingredients to give them a high-quality profile and flavor. The Mocha Chip features a creamy coffee ice cream base, while the Japanese-inspired Ube option boasts real purple yam (Ube) with a purple mochi dough on the outside. The products come in at 90-calories each.
VP of marketing Katie Cline commented on the new Bubbies Mochi ice cream bites saying, "Ube and Mocha Chip are an extension of our promise to offer a better-for-you ice cream experience that meets consumers’ interest in flavour profiles that are on trend and exciting."
Trend Themes
1. Low-calorie Ice Cream - The trend towards healthier dessert options creates opportunities for low-calorie ice cream products like Bubbies Mochi Bites.
2. Unique Flavor Combinations - Consumers are increasingly seeking out unique and interesting flavor combinations, creating opportunities for products like the Mocha Chip and Ube Bubbies Mochi Ice Cream Bites.
3. Japanese-inspired Desserts - The popularity of Japanese cuisine and culture creates a disruptive innovation opportunity for Japanese-inspired desserts like Bubbies Mochi Ice Cream Bites.
Industry Implications
1. Ice Cream - The ice cream industry can capitalize on the growing trend towards healthier dessert options with low-calorie and innovative products like Bubbies Mochi Ice Cream Bites.
2. Snack Foods - As consumers increasingly seek out unique and flavorful snacks, the snack food industry can capitalize on this trend by offering products like the Mocha Chip and Ube Bubbies Mochi Ice Cream Bites.
3. Asian Cuisine - Bubbies Mochi Ice Cream Bites are a disruptive innovation opportunity for the Asian cuisine industry, as it taps into the growing popularity of Japanese-inspired desserts and flavors in Western markets.
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