Breaking the Cycle (BTC) Looks to Give Books
Jennifer Gosnell — July 20, 2012 — Social Good
References: roomtoread.org & indiegogo
Breaking the Cycle (BTC) of poverty is no easy task to take on or goal to set. It is engrained in certain areas of society and is difficult to change. BTC Bags hopes, however, to target just one aspect of the cycle to hopefully make a lasting change for the better in many people’s lives.
By creating a sweet messenger bag of heavy canvas that matches just about any outfit day or night, BTC Bags has put out a product that does good. Following the 1 for 1 model, every time you buy a bag they donate a book through Room to Read to a school that is otherwise lacking these vital literacy tools. Since the bag has the ability to function as a work bag or school bag, these accessible accessories are a great investment in not only your needs, but also meeting those of someone else less fortunate.
Contact:
BTC website
BTC on Facebook
BTC on Twitter
By creating a sweet messenger bag of heavy canvas that matches just about any outfit day or night, BTC Bags has put out a product that does good. Following the 1 for 1 model, every time you buy a bag they donate a book through Room to Read to a school that is otherwise lacking these vital literacy tools. Since the bag has the ability to function as a work bag or school bag, these accessible accessories are a great investment in not only your needs, but also meeting those of someone else less fortunate.
Contact:
BTC website
BTC on Facebook
BTC on Twitter
Trend Themes
1. Poverty-alleviating Accessories - The trend of creating products that serve a beneficial purpose, such as donating resources to those in need, presents disruptive innovation opportunities for companies to make a positive social impact.
2. 1 for 1 Business Model - The growing popularity of the 1 for 1 model, where a purchase by a consumer triggers a donation of a similar item to someone in need, offers disruptive innovation opportunities for businesses to create sustainable social change.
3. Multi-functional Bags - The rising demand for versatile bags that can serve various purposes, such as work bags and school bags, presents disruptive innovation opportunities for companies to meet the evolving needs of consumers.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can leverage the trend of poverty-alleviating accessories to create products that not only meet fashion needs but also contribute to social causes.
2. Book Publishing - The book publishing industry can explore the 1 for 1 business model to drive sales and increase literacy rates by partnering with organizations that provide books to underserved communities.
3. Bag Manufacturing - The bag manufacturing industry can capitalize on the demand for multi-functional bags by designing and producing innovative bags that cater to both work and school needs.
4.4
Score
Popularity
Activity
Freshness
